HR Focus: Personal Development- II


Last two weeks, we started a series on Personal Development. Personal Development is essential for successful student life or career.

I hope the self-assessment questions we discussed in the first part of the personal development series were helpful in the process of self-discovery.

Today, our focus is on “Personal SWOT Analysis”.

SWOT is an effective process companies use to assess their competitiveness in their business environment.

SWOT stands for:

S- Strengths (internal)

W-Weaknesses (internal)

O- Opportunities (external)

T- Threats (external)

The process captures information about the internal strengths and weaknesses as well as external opportunities and threats.

Personal SWOT is helpful for undergrads, graduates and job seekers who are seeking to differentiate themselves in the job market.


What are your strengths? Picture yourself and capture skills that represent your strengths. Time management skills, communication skills, excellent sales abilities, interpersonal skills are good examples of personal strengths.

Assess your abilities and capabilities and improve them to differentiate yourself from the numerous job seekers in the job market.


A personal weakness is a liability or an area of opportunity for growth. What are the weaknesses that your self-assessment program revealed? Are you disorganised, are you a time waster, are you a poor listener, are you uncomfortable speaking in front of people?

These are characteristics you could improve upon to increase your competitiveness. In SWOT analysis, weaknesses are improved upon to become strengths.


You can only determine your threats by comparing yourself to other undergrads, graduates and job seekers. You are likely to compete with course mates or other degree holders across the globe for job opportunities.

Be objective as possible, judge your threats and determine possible ways to overcome them.

Take a look at this:

Threat: Other course mates have excellent computer skills.

Opportunity: Enroll in computer school and sharpen your computer skills.

Threat: Adjoa, a friend in your marketing class can speak a second international language.

Opportunity: Go to a good school of languages to learn a second international language either French, Chinese, German or Spanish etc.

The purpose of the Personal SWOT analysis is to identify actions you can take to meet the requirements of the job you are seeking.

Comparing your strengths and weaknesses to job requirements will help identify gaps and help you prepare to be the best candidate for that job or position.

The process also prepares you to answer tough interview questions that are mostly asked; what are your strengths and weaknesses?

Boost your competitiveness;

  • Sharpen your strengths
  • Improve your weaknesses
  • Identify opportunities for development
  • Neutralize or overcome threats.

This is HR Focus, Read on, Prepare for the job market.

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