Prof. Samuel Kwame Offei, the Pro Vice-Chancellor in charge of Academic and Students Affairs, launched the cloth at a brief ceremony held at the forecourt of the Biotechnology Centre, on Friday, September 15, 2017.
The Pro Vice-Chancellor emphasized the need for institutions to create unique identities that make them distinct from other similar organisations. This, he said can be achieved by promoting the brand element on all important corporate visually identifiable products, and a corporate cloth is one of such products.
He commended the college for the initiative, saying the cloth would enhance the image of CBAS, and also serve as a means of communication and identification to both internal and external stakeholders.
“The introduction of a college cloth is essential because it would not only serve as an image enhancing tool but also a means of communication and identification to both internal and external stakeholders,” Prof. Offei said.
He entreated members of the college to exhibit and promote high standards and values of the university whenever they wear their cloth as they become brand ambassadors of the college and the university as a whole.
In his remark, the Provost of the College, Professor Daniel Aseidu, said the cloth was part of the college’s drive to enhance its visibility within the university, adding that “it is important that we distinguish ourselves in ways that articulates both our academic excellence as well as demonstrates our true sense of community.”